Give the target group a face
Personas represent typical people in a target group. They make it easier to talk specifically about citizens and their needs.
You want …
… to understand who your target group is, what motivations and needs exist there.
You get …
… a better understanding of the behavior of the citizens – through archetypes instead of demographic segments. This enables you to develop ideas in a more targeted manner during the process.
Tools – Persona Template
Who can do it?
Anyone can take part. It is ideal when the participants can contribute knowledge of the actors/citizens.
For how many people?
At least two
Depends on the number of personas. Around 30 minutes to two hours.
You now know some of the protagonists better and can guess how they view the topic. Next, you can DEFINE CHALLENGES. Or you can use another method from step 1 to get an even closer look at the field of action.